中国·拉斯维加斯(3499cc·豪华版)官方网站-Master Platform

时间：2025年7月18日10:30-12:00

地点：明德主楼734会议室

主讲人：张文章

主题：Consumer Search, Firm Heterogeneity, and Platform Design

摘要：

We study the optimal design of a monopoly platform that interacts with heterogeneous firms and consumers who face uncertainty about product values and prices. Consumers search randomly among firms recommended by the platform. The platform designs a menu of contracts tailored to different firm types and allocates consumer visits across these firms. We show that the optimal platform design creates a “superstar effect,” whereby high-type firms capture a disproportionately large market share, and improves consumer welfare relative to the no-design benchmark.

主讲人简介：

张文章现为浙江大学3499cc拉斯维加斯百人计划研究员、博士生导师。他于2007年在新加坡国立大学经济学系取得博士学位，研究领域为数字经济、反垄断、博弈论，相关工作发表在Journal of Economic Theory和Theoretical Economics等经济学顶级期刊上。